While you are investigating production companies, you may come across over-used catch phrases like "Braodcast Quality" and "All digital". Yes, Baker Media Solutions uses the latest and greatest "Broadcast Quality, digital" equipment, but those statements don't mean much unless the ability is there to provide a client with a quality production that evokes a desired response from the audience. The bennefits to our clients from a Broadcast Quality, digital production are: Pristine image quality, clarity and color.

" Harvard Buisness School: people remember merely 20% of what they hear, and only 30% of what they see, and an incredible 70% what they hear and see"

"Technicolor Video services: 89 percent of consumers will review a video message the same day it is received."

 



Why Video?

Results: Today's "visually literate" society gets most of its information from television: 90% of Americans list TV as their primary source of news. Using video to promote your products or services will give your company a competitive edge.

Appeal: Video engages the viewer emotionally. Even for businesses, buying decisions are often made at an emotional level. The ability to reach a prospect with images and sound can be incredibly persuasive. (A Wharton School of Business study shows that video speeds up buying decisions by 72%.

Diversity: Studies show that the vast majority of people will watch a promotional tape in its entirety (unlike print material, which most people thumb through). Video can reach viewers with both visual and auditory learning styles.

Control: Video gives you complete control of the message. Viewers are presented with only the information you want, in the exact way you want.

Consistency: Video presents standardized information for every viewer. A sales person can't always be at his or her best, but with a video, your sales points are always presented with the same professionalism and enthusiasm.

Affordability: Videos often cost less to produce than four-color brochures. New technologies have made video extremely affordable.

Savings: Video saves travel costs. For companies doing business with distant clients or prospective customers, it's a cost-effective, alternative way to demonstrate products and communicate.

Versatility: The same video can be used at sales meetings, trade shows, point-of-purchase displays, for customer training, and as a Video Brochure.

Dynamic: Video can show a product or facility in action, by bringing its features and benefits to life
Image: Using video assists organizations in projecting progressive images.

The Process

Pre-Production
Pre-Production is the planning and coordination phase which includes the Preliminary Budget & Bid. By this point, we have assessed your project needs. After one or two meetings we can provide you with a proposal outlining the purpose of the video and a cost estimate. This is a "ballpark" figure based on the estimated days of on-location videotaping, any graphics/animations that need to be designed, scriptwriting, music, the number of duplications etc., all have an affect on the production cost.

This phase also includes the Script writing & Consulting. A script includes the talent's lines, the visuals (such as camera shots, graphics, animation) and any other information important to the project. The script is the blue print or road map for the actual video production.

Scriptwriting for video is quite different from other forms of writing. As opposed to an audiotape or brochure copy, the video message is carried primarily through the visuals, not the words.

The pre-production phase is very important - the time spent pre-planning will save time, money and eliminate hassles further down the road.


Production
Production includes the actual videotaping where each scene was determined from the final approved script. - and you'll be surprised to find out how much time is required to set up each scene. Our clients have all found that a good production is the direct result of a proper blend of creativity and craftsmanship, and rushing the job usually affects the results.

Narration and soundtrack
The narration and soundtrack phase is when we pre-record the professional voice-over and mix in the stock music background selections needed for your production. We also offer custom music creation on a per project basis.


Graphics and animation
Any graphics and animations are also being created during the production phase. These include high quality charts, diagrams, titles, animated logos, objects, or characters - anything to help convey your message.


Post-Production
The Post Production phase includes the actual Editing of the productionWe use the script as a blueprint to mix all the video footage, graphics, titles, animation to the audio soundtrack to create your final production.

Mastering and duplication
After you have reviewed your the final project, it will be mastered to your choice of formats (DVCAM, BetaSP or DigiBeta) and duplicated to the format you have chosen - VHS, DVD, CD, or a compressed format for the internet.